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IKEA is undoubtedly one of the world's most successful, enigmatic, and recognisable global brands. Last year nearly 800 million people in 49 countries visited its stores, which had a turnover of more than £30 billion.
In a major new three-part series, our cameras explore the world of IKEA, from the design studios to factories and stores, for the very first time.
Few companies can legitimately claim to shape the way we live today. Fewer still inspire a cult-like devotion in customers and employees alike. But IKEA is not like other companies.
The famously secretive Swedish furniture retailer is guided by the principle of creating 'the better everyday life for the many people'. But what is the secret to its success? How does the machine of IKEA affect the people who work for it, and how does its ruthlessly efficient business model affect the world?
杰森·贝盖,伊恩·鲍汉,索菲亚·布什,帕特里克·约翰·弗吕格,Laroyce Hawkins,高圣远,伊莱亚斯·科泰斯,Elizabeth Reiners,Jacqueline Saland,乔恩·塞达,Jason Singer,杰西·李·索弗,玛瑞娜·斯奎尔西亚提,Kevin Theis
麦可·安东尼,Anthony De Jesus,多米尼克·德沃尔,Michael J Ferguson,肖恩·哈珀,米丽亚姆·A·海曼,Isaac Keys,Josh Lettiere,Kristopher Lofton,艾尔·贾里尔·麦基,Kevin Tre'von Patterson,Manuel Eduardo Ramirez,Johnny Rivera,凯伦·罗德里格斯,约瑟夫·斯科拉,阿兰·乌伊,卡梅拉·孙巴多,鲁斯·帕萨雷拉